OUR METHODOLOGIES

We utilize all standard quantitative and qualitative consolidated research methodologies. At the same time, we continuously seek innovation, adopting new techniques and selecting enabling technologies for effective consumer engagement.

STANDARD

  • QUANTITATIVE RESEARCH

    • FACE TO FACE INTERVIEWS – CAPI
    • TELEPHONE INTERVIEWS– CATI
    • ONLINE QUESTIONNAIRES – CAWI 
  • MYSTERY CLIENT
  • FOCUS GROUPS
  • IN-DEPTH INTERVIEWS
  • ETHNOGRAPHIC AND SEMIOTIC ANALYSIS

INNOVATIVE

  • NEUROMARKETING
  • VIRTUAL REALITY
  • MOBILITY/MOBILE-BASED SURVEY TECHNOLOGIES
  • ON-LINE COMMUNITIES
  • CREATIVE WORKSHOPS
  • STANDARD MARKET RESEARCH AND ONLINE/SOCIAL DATA INTEGRATION

We apply our research methods on rappresentative sample of population, on the customer bases of our client companies and on our highly profiled proprietary panel which is expandable up to 1.5 million individuals. We are committed to supplying our clients with a complete view of the market, their positioning and the feedback of engaged and prospective consumers.

NEUROMARKETING

The use of this technique allows us to analyze the target’s cognitive and emotional response, which is essential to enrich the insights emerging from the tests on communication and on new products and services.

VIRTUAL REALITY

Used as an alternative platform for complex searches, through virtual reality we are able to verify the appeal of new products or layouts, guaranteeing significant advantages in terms of costs and project times to our Clients.

MOBILITY/MOBILE-BASED SURVEY TECHNOLOGIES

We carry out a large set of customer experience surveys by adopting the most advanced mobility engagement techniques, including the usage of  geolocation and proximity marketing techniques.

ON-LINE COMMUNITIES

We carry out research projects based on the online engagement of profiled communities, to collect feedback, needs and unfiltered perceptions, ensuring professional moderation and extremely relevant results for our Clients.

CREATIVE WORKSHOPS

We create dedicated panels for workshops in which participants play an active role by giving life, on specific themes, to free dialogues, sharing ideas and opinions to obtain creative and multidisciplinary results.

STANDARD MARKET RESEARCH AND ONLINE/SOCIAL DATA INTEGRATION

We conduct Social Listening and Sentiment Analysis activities on topics relevant to our Clients, and we also add value by developing an integrated analysis with the evidence emerging from ongoing standard research projects, in order to offer a complete and omnicomprehensive framework to understanding and interpreting the market and relevant dynamics/dimensions.

More info on MG Research?

Send us e-mail or call

info@mgresearch.it

+39 06 6864556