BRAND & PRODUCT RESEARCH

We are experts in research regarding the positioning and perception of our customers’ brand equity, with a model that integrates the key attributes of brand knowledge, communication value and perceived quality

BRAND IMAGE SURVEYS

We carry out both continuous and ad hoc research on the perception of the brand image in the various sectors, identifying the key factors of competitive positioning.

ADV TESTS

We carry out pre and post tests on communication campaigns vehicled through various media channels, adopting the most advanced quantitative and qualitative methodologies. We analyze the emotional impact and appeal of advertising, the understanding and decoding of the proposed messages, brand fitting and engagement on traditional platforms and on social media.

PRODUCT/SERVICES AND PRICING RESEARCH

We adopt the most effective conjoint analysis techniques to support the innovation of our Clients’ offerings and the management of the most effective pricing policies.

More info on MG Research?

Send us e-mail or call

info@mgresearch.it

+39 06 6864556