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About Us
Research professionals passionate about understanding market dynamics and socio-economic trends affecting consumers and businesses. We have gathered outstanding experience through extensive surveys carried out with consolidated interview methodologies, as well as through innovative research projects using new engagement methods, data collection tools and technologies.
News & Insight
SOCIAL RESEARCH AND TRENDS
Our socio-demographic researches have been monitoring the consumption habits and lifestyles of Italians for years, offering insights on the various sectors of the country’s social and productive structure.
BRAND & PRODUCT RESEARCH
We are experts in research regarding the positioning and perception of our customers’ brand equity, with a model that integrates the key attributes of brand knowledge, communication value and perceived quality.
SERVICE QUALITY RESEARCH
We design and manage any type of survey dedicated to identifying the customer journey in various industries, with a focus on customer satisfaction and profiling consumer needs.
OUR METHODOLOGIES
We utilize all standard quantitative and qualitative consolidated research methodologies. At the same time, we continuously seek innovation, adopting new techniques and selecting enabling technologies for effective consumer engagement.
Panel Area
Join our panel and participate in our market surveys on the most relevant issues regarding our country’s economic and social life!
More info on MG Research?
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